Carrollton Dermatology Associates
Dr. Thomas H. Lamb, MD.
Brighter Image, Inc.
RA-Lin and Associates
North Georgia Turf, Inc.
Earlier this summer, Facebook announced a fairly large change to the rules surrounding their popular Like feature and how business with Facebook Pages are using it limit access to certain information - a practice called Like-gating. If your business has a Facebook Page, you should be paying attention to this update which came into effect on November 5, 2014. Here is an overview of Facebook's change to the way Likes now work.
Facebook considered this an unfair practice, largely because it essentially defeats the purpose of a Facebook Page - which is to provide all Facebook users with equal access to business information and content. So, in August of this year, they announced that Like-gating would no longer be allowed as of November 5, 2014. This is being enforced through Facebook's recent update to the Graph algorithm which ranks Facebook Pages and other content in search results.
Companies that have been using this method to limit access to content and campaigns on Facebook will now likely see a negative drop in overall Page ranking - where you show up in search results. If this applies to you and you want to avoid this there are three things you should do as soon as possible:
Essentially, you want to ensure that all content on your Facebook Page, and all marketing campaigns that use Facebook, are open to all users, not just the ones who have clicked Like on your Page.
The reason for this is largely because of the way many business use Facebook - to run campaigns that gather information while offering a benefit to followers. Think of contests that give something away. Before, some businesses required that users Liked the content in order to gain entry to the campaign. Now that this is not possible you could try implementing gates such as a form that needs to be filled out in order to enter.
This method, often referred to as action-gating (requiring someone to take an action before being allowed to access content) is still fine to use, largely because it doesn't force users into taking an action, it is up to them whether they want to say fill out a form to enter a contest or not. Beyond that, the idea of filling out a form to enter a contest to gain access to information has been a standard business practice since long before Facebook.
By action-gating some content and contests or promotions, you should also be able to limit spammers, and increase the overall quality of data you gather, and of your followers.
Companies that have been following this method of gaining Likes have found that simply asking people for a Like won't necessarily work. Instead, you should try to include some benefits or reasons as to why users should click Like. For example, creating a badge that goes onto Facebook campaigns that says "Like us for updates, new contests, great freebies, etc." will likely see more interaction.
Similarly, putting a suggestion at the end of emails and forms on your website has also proven to work well. The key here is if you provide your followers with value and a reason to Like your page, they generally will. With some creative thinking and a different strategy you may find that overall interaction with your Page increases beyond what it would have done with a Like-gate approach.
If you are looking to learn more about this change, and how it can affect your company, contact us today.
IT is in a near constant state of evolution, largely because of the sheer number of technology-based systems and products released on a weekly basis. This fast-paced development has led to the creation of three major IT areas. It is essential that companies invest in these three areas if they want their business to succeed.
One of the best ways businesses can get the most out of commodity IT is to first identify which systems the business relies on. From here, you can look to see if improvements can be made that will reduce overall expenses and increase productivity. Regardless of what you do with commodity IT, all changes and improvements should be operations-oriented; making jobs easier.
With this form of IT you want to invest in systems that increase the value you offer customers and employees, while increasing your bottom line.
Companies able to incorporate new technology will often find that they have somewhat of a first mover advantage, and if leveraged correctly you could see increased profits and customer retention.
How do you do this? That's where a company like us comes in. As your IT partner, we can help ensure that your systems are managed effectively, costs are minimized, and we can even go so far as to help you find and implement new systems. Contact us today to see how our solutions can help maximize your IT investments.
When it comes to running a business, you likely thrive on customer and employee interaction. If your customers aren't active, or employees are struggling to interact with each other and customers, you could be facing a downward spiral. One way companies try and reverse this stagnation, while simultaneously gaining important and useful data, is through gamification.
By implementing game elements into areas like marketing or training, you can drive engagement, while also collecting better data, primarily because most people will be more willing to provide relevant information when they are invested in a game.
When it comes to implementing these elements into business processes, many companies tend to focus on either customer gamification or employee gamification.
Many businesses have been successful in implementing this game characteristic into social media, where people who interact gain levels and therefore access to such benefits as discounts. Businesses implementing customer-oriented gamification often see both increased engagement and better data flowing into the organization. In fact, many businesses have found that the data implemented through these elements has been useful in decision-making and overall business intelligence efforts.
As with customer gamification, employee gamification can be a great source of data. For example, by tracking where employees are, and their results, you can quickly see weak spots or places where help may be needed. Essentially, more data means the ability to make better decisions.
If you find that gamification, or elements of it, won't benefit your business program, then it's best not to implement it for the sake of it.
One of the biggest business technology trends of the past half decade or more is the increasing amount of business that is conducted online. These days, many businesses have integrated online solutions into daily operations and have reaped the benefits. The downside to this is the on-going threat to online security. With an ever-increasing number of online attacks, it is important that you take steps to ensure that you remain secure. Here are five tips on how to maintain security while working on, or browsing, the net.
By utilizing this safety feature, you can further increase the security of your accounts, largely because the chances of someone getting their hands on both the generated code and your password are slim.
Some sites don't use a code and instead ask a question that needs to be answered every time you log in. If this is the case, make the question something that is difficult for a hacker to guess. For example, use your address from 10 years ago instead of your current address.
It is a good idea to audit what information you have online. This includes looking at the contact and personal information you have on social media profiles, account information, etc. Ideally, if it is not necessary information, then it shouldn't be shared. As for social media profiles, make sure only the absolute basic personal information is online and limit who can see this information.
If you are going to share information online, be sure to limit the potentially sensitive information that you post, especially if the content is shared with the public.
Most experts recommend at least once every three months, but if there is a breach where your account information may have been leaked then naturally change your passwords straightaway.
To ensure maximum security, you should use a different password for each account, and keep these as separate as possible.
If you are looking to learn more about how we can help your business be secure online, contact us today.
Follow any tech blog for a couple of months and it quickly becomes apparent that there are new devices, systems, and hardware introduced on a near daily basis. Because of this, it can be tempting to feel pressure to rush out and upgrade your hardware on a regular basis. As a small business this can be prohibitively expensive. The problem is, how do you really know when it's time to upgrade your systems? Here are five tips that could help.
Luckily, for many newer pieces of hardware and systems, replacements are easy to come by. But, if something breaks and you are having trouble finding replacement parts then it might be a good idea to consider upgrading. The reason for this is because parts that are more difficult to find are usually going to cost more when you can actually find them. While this may be ok for one system, if you have more than one system using the same components there is a good chance that these will also need to be replaced, leading to increased costs.
When you have this quote, look at the price of replacement components. If it's more affordable to replace, then this is usually a better option. Of course, you are going to want to ensure that any replacement parts are actually compatible with your system, so before you go purchasing be sure to ask check with your IT partner.
While these may be working like a charm now, they will eventually break. When this happens, you will see higher repair costs when compared with new technology. Beyond replacement costs is the fact that many manufacturers and software developers have stopped supporting older systems. This means that should an error occur, you will not necessarily be able to get support from the company who made the hardware. This can lead to repair delays and lost productivity.
Now, not every "old" system will need to be replaced right away. What we recommend is talking to an IT partner like us. We can help you determine if your older systems do actually need to be replaced, and suggest affordable alternatives.
If your systems don't meet these minimum requirements, then the software won't work. Should they meet them, but just barely, the software will work but there is a good chance that it won't work as well as it could do. Should you not meet the requirements, you will need to upgrade your hardware.
Looking to upgrade, or for some advice on how you can keep your systems working? Contact us today to learn more about our services and how we can help.
When it comes to business continuity plans, many companies need technology in order to support their plan and systems such as backups and recovery. While this technology may be in place to support current continuity needs, there will come a time when this needs to be upgraded. The issue is how to know when an upgrade is really necessary? Here are five tips that can help you determine this.
Beyond this, it is a good idea to implement systems that can be switched from one location to another quickly and easily. A good example of this is implementing cloud storage and backup which can be recovered to other systems with minimal fuss.
Technology that increases the resilience of your systems and continuity plans is worth implementing.
Technology or systems that enhance data protection and availability over your existing systems are worth including in an upgrade, so that you can benefit from data being available when you need it most.
A system that makes the auditing and development of plans easier may be worth including in an update.
It is important however to not integrate technology simply to save money. You should aim for solutions that are affordable, but that will also offer these worthwhile benefits and more.
We recommend talking to us to find out how we can help you find the services and technology your business needs to ensure your business continuity is not only working but will also deliver when you need it.
At the end of September, Microsoft held their now annual Windows event, where they announced the next big version of Windows - Windows 10. While it seems a little odd that they are skipping 9 completely, from what we can see, 10 is shaping up to be the best version of Windows to date. Here is a brief overview of what you can expect from the latest version of Windows.
With Windows 10, Microsoft has noted that the OS has been designed to run across all systems. This means that different devices will likely have slightly different interaction experiences but the underlying system will be the same. For example, there will be one way to write programs for all devices, one app store, and updates will be applied to all versions of the same app, on all devices, at the same time.
Windows 10 welcomes it back! As with older versions of Windows, the Start menu will be at the bottom-left of the screen, and pressing it will bring up the familiar menu of programs and options. Only now, the old Tile-based layout has also been merged into this section. Think of the traditional Start menu bar, but with a mini-tile based section to the right that will be customizable.
When apps open you will see the familiar taskbar, along with the maximize, minimize and close buttons. This will make it much easier to work in multiple programs at the same time.
Each desktop can display different icons and layouts, but all desktops will have access to the programs installed for that user. Essentially, this will make it easier for business users who also use their devices for personal use or those who need to switch roles at work.
The company has noted that this current version is really for tech experts to install on secondary computers and test, so business users will have to wait! At the time of this article there has been no actual release date set for Windows 10, but you can probably expect it sometime in early 2015. Microsoft has also been quiet about the price, but rumors are circulating that it will either be free or affordable for users to upgrade to if they already have an older version of Windows installed.
Get ahead of the curve and find out what benefits Windows 10 can bring to your business, by dropping us a line first.
Social media has come to play an important part of an overall marketing strategy for many small to medium businesses. An essential component to any social media plan, regardless of the platforms you use, is the creation of content to post onto these networks. When it comes to content, many businesses tend to rely on 2-3 different types, which can get a little boring. To help, here are five types of content you should be sharing on social media.
The key here is to know when to take a selfie for your social media sites. What you want are selfies that make your company look more human, for example a group lunch meeting or after-work game night that shows people having fun. When done in the right way, selfie posts can increase interaction. Just be sure to limit the number you post, as too many could lead to you being perceived as being too focused on your company and not your customers.
If you have a growing fan base, why not create content that provides customers with an inside look at some aspect of your business. Take pictures of your office, videos about how your products are made, or perhaps write content about how certain services are created and delivered. Basically, try to come up with content that gives people an inside view of the company.
The reason this type of content works is because it often gives customers a deeper understanding about a business, and creates a closer connection to the products and services. If you can increase overall attachment, you can increase the chances that customers will interact with content, stay loyal to your brand, and even share information about your company or recommend you.
Also, if you can find quotes that are relevant to your industry, you could post these whilst asking for opinions or to further a point you're trying to make.
While creating a video because everyone else is, is a bad idea, if you have content that you know can be turned into a useful video e.g., a how-to video, then this could be a great way to reach your target market in an interesting way.
If you are looking to learn more about how you can leverage social media in your business, contact us today.
When looking at a new VoIP system, or even upgrading an existing one, there are a number of factors you need to take into account if you want to get the best solution possible. One of the most essential aspects you should look at is Quality of Service, or QoS. If you can't get a guaranteed QoS you could see performance and call issues. To help, here is a quick overview of QoS and questions you should ask any provider.
With these well established physical networks, you are going to have to pay more though. Most traditional phone systems are more expensive than VoIP, because the network providers have to physically maintain their transmission network (phone lines, switches, etc.). This high-maintenance cost is also the reason why there are only a couple of phone providers in your area - it's just too costly for small companies to launch a traditional phone network.
The Internet, more specifically broadband connections, have enabled VoIP and therefore lead to a high number of VoIP providers, largely because you don't need to own the transmission network (in this case the Internet) to launch a VoIP platform. Because of this, the QoS amongst providers varies drastically.
What this means for you is that you should be taking a provider's QoS into account when looking for new VoIP systems. To help you ensure that you are getting the best possible, here are three questions you should ask each prospective provider:
For businesses that rely on phone systems, one of the best options is to look for facilities-based providers. These companies own all, or most, of the network that carries VoIP calls and can therefore offer better services and quality.
For example, cable providers who offer VoIP calling will often use public Internet to carry lower-level traffic, while high-end business plans will often run on private networks. The reason to ask this question is because traffic that goes over public Internet networks will be subject to bandwidth sharing. If there is a high demand for bandwidth in the general area, call quality may drop.
Want to know more about how VoIP can benefit your business? Get in touch with us first.
Mobile technology like phones and tablets has become essential for businesses of all sizes. If you have a smartphone or tablet, you are not only more mobile, but can also be more productive. While these devices are being integrated in higher numbers, it really is the apps that enable users to do more. The question many business owners ask however is what apps should they invest in if they want to be able to attend to business on their device. Here are five types of apps you should have on your device.
If you have cloud-based document systems like Google Apps or Office 365 in your office, it would be beneficial to install the mobile apps for the system that you use. The reason for this is because the mobile apps have the same functionality as their Web-based versions. From your device you can access files, create new ones, share them, and even edit files which means you can be productive on the go.
Lists apps also help because we often come up with things we need to do while away from the office. Because our mobile device is always with us, we can simply add it to an existing list, or create a new one. No having to track down paper that may be lost, or trying to remember things.
While there are many list apps out there, one of the most useful is any.do which allows users to create both work and personal lists and share them with other users. Wunderlist is also great, as it allows users to create lists with sublists and even assign tasks to other people.
Some of the best Notes apps include Google Keep which syncs with your Google account and allows you to quickly create notes. If your office uses Microsoft Office, or Office 365, the best choice would be OneNote which can sync with your Microsoft account, bringing notes to any system. For those who want a powerful notes suite, the best option is Evernote, which works on almost every system and Web browser.
Because these solutions allow you to quickly view customer data (e.g., contact information, sales history, etc.) it makes sense for mobile apps to be created for anyone working out in the field. In fact, most CRM solutions now have mobile apps that allow you to access customer databases from any mobile device. If you have a CRM solution, especially a cloud-based one, it is worthwhile checking with your provider if there is a mobile app too.
Beyond this, there are a wide number of VoIP solutions that offer mobile apps. When you install these on your device, you can turn your mobile into your office phone which will function exactly like your desk-based phone. This makes it easier to keep in touch with the office, so be sure to ask your VoIP provider if there is a mobile app you can install on your device.
If you have a favorite business app, let us know. And, if you are looking for a way to increase the value your business can provide customers, contact us to learn how a mobile solution can help.