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November 11th, 2014

Facebook_Nov10_AEarlier this summer, Facebook announced a fairly large change to the rules surrounding their popular Like feature and how business with Facebook Pages are using it limit access to certain information - a practice called Like-gating. If your business has a Facebook Page, you should be paying attention to this update which came into effect on November 5, 2014. Here is an overview of Facebook's change to the way Likes now work.

Like-gates to be left open

In the past, it was a fairly common trend for businesses with Facebook Pages to limit the access followers had to their Pages or other information and campaigns. One of the most popular examples of this is if having to Like a company to enter a contest with them.

Facebook considered this an unfair practice, largely because it essentially defeats the purpose of a Facebook Page - which is to provide all Facebook users with equal access to business information and content. So, in August of this year, they announced that Like-gating would no longer be allowed as of November 5, 2014. This is being enforced through Facebook's recent update to the Graph algorithm which ranks Facebook Pages and other content in search results.

Companies that have been using this method to limit access to content and campaigns on Facebook will now likely see a negative drop in overall Page ranking - where you show up in search results. If this applies to you and you want to avoid this there are three things you should do as soon as possible:

1. Remove all existing Like-gates

This is important, because all Like-gate related content or campaigns are now likely going to hurt your overall Page ranking. You should audit your company's Facebook Page and look for any content or tabs that you have set a Like-gate restriction on. This includes campaigns or tabs that you have enabled using third-party apps (i.e. apps not designed by Facebook).

Essentially, you want to ensure that all content on your Facebook Page, and all marketing campaigns that use Facebook, are open to all users, not just the ones who have clicked Like on your Page.

2. Change your access gates

What is interesting about this change is that Facebook has not outright eliminated the right to limit access to your campaigns. For now, they are just focusing on ensuring that you don't need to Like something to gain access to it.

The reason for this is largely because of the way many business use Facebook - to run campaigns that gather information while offering a benefit to followers. Think of contests that give something away. Before, some businesses required that users Liked the content in order to gain entry to the campaign. Now that this is not possible you could try implementing gates such as a form that needs to be filled out in order to enter.

This method, often referred to as action-gating (requiring someone to take an action before being allowed to access content) is still fine to use, largely because it doesn't force users into taking an action, it is up to them whether they want to say fill out a form to enter a contest or not. Beyond that, the idea of filling out a form to enter a contest to gain access to information has been a standard business practice since long before Facebook.

By action-gating some content and contests or promotions, you should also be able to limit spammers, and increase the overall quality of data you gather, and of your followers.

3. Ask for Likes

Facebook has been quite clear that the new Graph algorithm will punish Facebook Pages that require users to click Like to gain access to content. So, instead of forcing people to Like something, why not just ask them to Like it instead?

Companies that have been following this method of gaining Likes have found that simply asking people for a Like won't necessarily work. Instead, you should try to include some benefits or reasons as to why users should click Like. For example, creating a badge that goes onto Facebook campaigns that says "Like us for updates, new contests, great freebies, etc." will likely see more interaction.

Similarly, putting a suggestion at the end of emails and forms on your website has also proven to work well. The key here is if you provide your followers with value and a reason to Like your page, they generally will. With some creative thinking and a different strategy you may find that overall interaction with your Page increases beyond what it would have done with a Like-gate approach.

If you are looking to learn more about this change, and how it can affect your company, contact us today.

Published with permission from TechAdvisory.org. Source.

November 6th, 2014

BusinessValue_Nov03_AIT is in a near constant state of evolution, largely because of the sheer number of technology-based systems and products released on a weekly basis. This fast-paced development has led to the creation of three major IT areas. It is essential that companies invest in these three areas if they want their business to succeed.

1. Commodity-oriented IT

IT is made up of systems that support day-to-day operations, so it is essential that you invest in this area because it is what supports your core business practices. Without proper investment, your employees may not be able to carry out their tasks adequately. Commodity IT is essential but it does not bring increased value to your company. Sure, implementing a new email system could save money but it does not directly lead to increased profits.

One of the best ways businesses can get the most out of commodity IT is to first identify which systems the business relies on. From here, you can look to see if improvements can be made that will reduce overall expenses and increase productivity. Regardless of what you do with commodity IT, all changes and improvements should be operations-oriented; making jobs easier.

2. Business value focused IT

Business value IT involves any system that supports key operations and processes that drive overall business value. Essentially, these systems are not only essential, but they allow businesses and customers to do what they need to do. A good example of business value IT for companies with online stores is the technology that supports the store. Without it, customers would not be able to make purchases from the company.

With this form of IT you want to invest in systems that increase the value you offer customers and employees, while increasing your bottom line.

3. New opportunity IT

New technology and systems can help give your business a competitive advantage when properly integrated, while increasing overall business value. A good example of this is leveraging a new social media platform to help gain customer insights, or implementing technology that allows your business to capture and analyze data quickly and easily.

Companies able to incorporate new technology will often find that they have somewhat of a first mover advantage, and if leveraged correctly you could see increased profits and customer retention.

Get a good IT strategy

The vast majority of companies choose to focus a large percentage of their IT budgets on commodity IT. What this results in is a focus on simply maintaining existing IT systems, without actually investing in new systems. Ideally, you want to minimize your technology upkeep expenses, and invest more in discovering new technology and systems.

How do you do this? That's where a company like us comes in. As your IT partner, we can help ensure that your systems are managed effectively, costs are minimized, and we can even go so far as to help you find and implement new systems. Contact us today to see how our solutions can help maximize your IT investments.

Published with permission from TechAdvisory.org. Source.

November 6th, 2014

BI_Nov03_AWhen it comes to running a business, you likely thrive on customer and employee interaction. If your customers aren't active, or employees are struggling to interact with each other and customers, you could be facing a downward spiral. One way companies try and reverse this stagnation, while simultaneously gaining important and useful data, is through gamification.

What is gamification?

It's human nature to be competitive, and many of us exercise this nature by playing games. Be it team sports, board games, video games, or even office-related games, many of us partake in some form of game on a regular basis. Gamification is the incorporation of game elements, such as points, rules of play, competition, etc. into business-related processes.

By implementing game elements into areas like marketing or training, you can drive engagement, while also collecting better data, primarily because most people will be more willing to provide relevant information when they are invested in a game.

When it comes to implementing these elements into business processes, many companies tend to focus on either customer gamification or employee gamification.

Customer gamification

The vast majority of customer-oriented gamification relates to rewards programs and repeat customers. Small to medium businesses who have successfully implemented these elements usually do so via social media and mobile apps. Repeat customers gain points for each purchase and when they reach a certain level receive a freebie perhaps or a rebate. This in turn drives the need to keep purchasing and to "win".

Many businesses have been successful in implementing this game characteristic into social media, where people who interact gain levels and therefore access to such benefits as discounts. Businesses implementing customer-oriented gamification often see both increased engagement and better data flowing into the organization. In fact, many businesses have found that the data implemented through these elements has been useful in decision-making and overall business intelligence efforts.

Employee gamification

Employee-based gamification is usually employed by businesses to encourage teams and individuals to work together towards a common goal. For example: Implementing a point or badge-based sales system where at certain sales levels badges are awarded, which can then be used for a reward, has proven to be incredibly successful for many sales-oriented companies. Publicly announced results and recognized rewards can also be a great employee motivator.

As with customer gamification, employee gamification can be a great source of data. For example, by tracking where employees are, and their results, you can quickly see weak spots or places where help may be needed. Essentially, more data means the ability to make better decisions.

Should my company implement gamification?

While this may sound like an exciting, and useful tactic to implement in your business, it's not for everyone and it won't fit well with all activities. What you should do is to look at whether the objectives and goals of the program you wish to implement can also be paired with gamification.

If you find that gamification, or elements of it, won't benefit your business program, then it's best not to implement it for the sake of it.

How to implement gamification

There are a wide number of mobile apps developed around gamification, along with social elements and ideas. What we suggest is talking to us to see how we can help first. We can work with you to find solutions and ways to implement your solutions. Contact us today to start the game of business success.
Published with permission from TechAdvisory.org. Source.

October 31st, 2014

Security_Oct27_AOne of the biggest business technology trends of the past half decade or more is the increasing amount of business that is conducted online. These days, many businesses have integrated online solutions into daily operations and have reaped the benefits. The downside to this is the on-going threat to online security. With an ever-increasing number of online attacks, it is important that you take steps to ensure that you remain secure. Here are five tips on how to maintain security while working on, or browsing, the net.

1. Use two-factor authentication whenever possible

Two-factor authentication, or two-step authentication as it is also known, is the idea of using two pieces of information to log into accounts: Your usual password and a code that is usually sent to a mobile device or generated by a code generator.

By utilizing this safety feature, you can further increase the security of your accounts, largely because the chances of someone getting their hands on both the generated code and your password are slim.

Some sites don't use a code and instead ask a question that needs to be answered every time you log in. If this is the case, make the question something that is difficult for a hacker to guess. For example, use your address from 10 years ago instead of your current address.

2. Audit who has access to what data

Between all of your online accounts and social media profiles you will likely be surprised at just how much information about you can be found online. There are a multitude of scare stories online, where someone has had their accounts hacked and identity stolen, largely because they had left pertinent information online without even thinking about it.

It is a good idea to audit what information you have online. This includes looking at the contact and personal information you have on social media profiles, account information, etc. Ideally, if it is not necessary information, then it shouldn't be shared. As for social media profiles, make sure only the absolute basic personal information is online and limit who can see this information.

3. Watch what is posted on social media

Because of the nature of social media, we often feel the need to share our whole lives online. This can often lead to oversharing, and even sometimes oversharing of personal information. There are stories online of thieves monitoring social media for businesses posting about how they are going to be closed for a holiday, with all staff gone. Once a thief finds this information, they then break into the business without worrying about people being there.

If you are going to share information online, be sure to limit the potentially sensitive information that you post, especially if the content is shared with the public.

4. Change your passwords regularly

It seems like almost every week news breaks of a password or account information breach. What this translates to is the fact that your accounts are always facing a potential risk. Therefore, you should make it a habit to change your passwords on a regular basis.

Most experts recommend at least once every three months, but if there is a breach where your account information may have been leaked then naturally change your passwords straightaway.

To ensure maximum security, you should use a different password for each account, and keep these as separate as possible.

5. Work with an IT partner who can offer enhanced Internet security

Ensuring that your business is secure online can be an on-going battle that you will likely not win easily. One of the best steps to take is to work with an IT partner like us. We offer a variety of Internet security solutions that can help stop malware intrusions before they infect your systems, block access to potentially harmful sites, and even scan Internet-based email solutions. In other words, we can help improve your overall online security.

If you are looking to learn more about how we can help your business be secure online, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
October 30th, 2014

Hardware_Oct27_AFollow any tech blog for a couple of months and it quickly becomes apparent that there are new devices, systems, and hardware introduced on a near daily basis. Because of this, it can be tempting to feel pressure to rush out and upgrade your hardware on a regular basis. As a small business this can be prohibitively expensive. The problem is, how do you really know when it's time to upgrade your systems? Here are five tips that could help.

1. Replacement parts are difficult to find

Computers, servers, and even mobile devices are made up of a number of different parts of hardware that rely on other parts in order to operate properly. If one breaks down, there is a good chance that the whole system will stop working.

Luckily, for many newer pieces of hardware and systems, replacements are easy to come by. But, if something breaks and you are having trouble finding replacement parts then it might be a good idea to consider upgrading. The reason for this is because parts that are more difficult to find are usually going to cost more when you can actually find them. While this may be ok for one system, if you have more than one system using the same components there is a good chance that these will also need to be replaced, leading to increased costs.

2. Repair costs outweigh replacement costs

Some hardware components can only be repaired by experts with highly specialized skills. What this means is that should this hardware break, you will likely be facing a fairly high repair bill. What we recommend is to always get a quote on how much it will cost to repair your broken hardware first.

When you have this quote, look at the price of replacement components. If it's more affordable to replace, then this is usually a better option. Of course, you are going to want to ensure that any replacement parts are actually compatible with your system, so before you go purchasing be sure to ask check with your IT partner.

3. You are running 'legacy' systems

Legacy systems are computers and technology deemed to be old by experts. For example, computers running Windows XP, or computers purchased before the release of Windows 7 would be considered legacy systems.

While these may be working like a charm now, they will eventually break. When this happens, you will see higher repair costs when compared with new technology. Beyond replacement costs is the fact that many manufacturers and software developers have stopped supporting older systems. This means that should an error occur, you will not necessarily be able to get support from the company who made the hardware. This can lead to repair delays and lost productivity.

Now, not every "old" system will need to be replaced right away. What we recommend is talking to an IT partner like us. We can help you determine if your older systems do actually need to be replaced, and suggest affordable alternatives.

4. Hardware is impeding productivity

If you or your employees are struggling to complete work because of constant computer crashes, or slow systems, productivity will be lower than it could be. Should you notice this in your office, it is a good idea to look into upgrading your systems in order to enable employees to do their jobs properly.

5. Your systems don't meet minimum requirements

If you are going to install new software or systems that require other hardware components, be sure to look at the minimum requirements. Almost every piece of software indicates which requirements must be met in order for the software to work.

If your systems don't meet these minimum requirements, then the software won't work. Should they meet them, but just barely, the software will work but there is a good chance that it won't work as well as it could do. Should you not meet the requirements, you will need to upgrade your hardware.

Looking to upgrade, or for some advice on how you can keep your systems working? Contact us today to learn more about our services and how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
October 29th, 2014

BCP_Oct27_AWhen it comes to business continuity plans, many companies need technology in order to support their plan and systems such as backups and recovery. While this technology may be in place to support current continuity needs, there will come a time when this needs to be upgraded. The issue is how to know when an upgrade is really necessary? Here are five tips that can help you determine this.

1. New technology and systems offer increased resilience

When it comes to continuity and the systems supporting it, businesses need to ensure that they are resilient. This means implementing hardened systems that will remain working in adverse environments; systems like UPS (uninterruptible power supplies), etc., so that should a disaster occur services will still be available.

Beyond this, it is a good idea to implement systems that can be switched from one location to another quickly and easily. A good example of this is implementing cloud storage and backup which can be recovered to other systems with minimal fuss.

Technology that increases the resilience of your systems and continuity plans is worth implementing.

2. Enhanced data protection and availability

During and after a disaster, it is vital that businesses have access to their data. If your data is not protected in an efficient manner, or easily accessible once it has been backed up, you could see a decrease in business effectiveness and delays in fully recovering.

Technology or systems that enhance data protection and availability over your existing systems are worth including in an upgrade, so that you can benefit from data being available when you need it most.

3. Systems offering increased communication

Communication during and after a disaster is crucially important if your business is to survive and recover full operations. When a company faces disaster, communication networks need to be strong and available at any time. So, if you can find systems that enhance the ease and effectiveness of your communications then these could be worthwhile upgrading to.

4. New technology is available to simplify plan development and auditing

If you have developed a continuity plan in the past, you know that it can be a time consuming task. While essential, many business owners do not have the necessary time to commit to this. This is where systems and technology can help.

A system that makes the auditing and development of plans easier may be worth including in an update.

5. Technology that decreases costs

With businesses operating on narrower margins, many business owners want systems to keep costs low or at the very least ensure costs don't rise. If the systems you are looking at have been proven to reduce operating costs, then it may be a good idea to consider them.

It is important however to not integrate technology simply to save money. You should aim for solutions that are affordable, but that will also offer these worthwhile benefits and more.

We recommend talking to us to find out how we can help you find the services and technology your business needs to ensure your business continuity is not only working but will also deliver when you need it.

Published with permission from TechAdvisory.org. Source.

October 22nd, 2014

Windows_Oct20_AAt the end of September, Microsoft held their now annual Windows event, where they announced the next big version of Windows - Windows 10. While it seems a little odd that they are skipping 9 completely, from what we can see, 10 is shaping up to be the best version of Windows to date. Here is a brief overview of what you can expect from the latest version of Windows.

Why Windows 10?

When first announced, many eyebrows were raised regarding Windows 9 being skipped. In the tech world, missing out a number with a sequence is not the norm, yet Microsoft stated that they believe that the next version of Windows will be such a drastic improvement over Windows 8 that calling it Windows 9 would not do it justice. From what we can see of the new system, there really are some drastic improvements, including:

One operating system (OS), many systems

When Windows 8 was released, a slightly modified version of the OS was also released for mobile devices. While this was good news, especially for mobile users, the systems were still largely separate, with different apps, app stores, and more.

With Windows 10, Microsoft has noted that the OS has been designed to run across all systems. This means that different devices will likely have slightly different interaction experiences but the underlying system will be the same. For example, there will be one way to write programs for all devices, one app store, and updates will be applied to all versions of the same app, on all devices, at the same time.

A new, yet familiar, Start menu

Windows 8 was a drastic departure from the familiar Windows desktop layout. For the most part, it was despised by business users, who instead have largely bypassed this layout for the traditional Desktop mode. Windows 8.1 allowed users to boot directly into the Desktop, but one large feature has been lacking: a Start menu.

Windows 10 welcomes it back! As with older versions of Windows, the Start menu will be at the bottom-left of the screen, and pressing it will bring up the familiar menu of programs and options. Only now, the old Tile-based layout has also been merged into this section. Think of the traditional Start menu bar, but with a mini-tile based section to the right that will be customizable.

Everything opens in a window

If you've ever downloaded an app from the Windows App store, you likely have noticed that they automatically run in fullscreen mode. With Windows 10, any Windows Store apps will open in window-format, similar to any desktop app.

When apps open you will see the familiar taskbar, along with the maximize, minimize and close buttons. This will make it much easier to work in multiple programs at the same time.

Multiple Desktops

Microsoft Virtual Desktops is a feature that will allow users to create different desktops for different purposes and switch between them quickly and easily. While you will only need to install Windows 10 once, you can have a different desktop setup for say home, personal, and business use all under one user.

Each desktop can display different icons and layouts, but all desktops will have access to the programs installed for that user. Essentially, this will make it easier for business users who also use their devices for personal use or those who need to switch roles at work.

An enhanced File Explorer

File Explorer has been a part of Windows for a while now, and its main function is that it helps you to find your files and folders. In Windows 10, this feature will be upgraded to now search for not only your files and folders, but also to scan the Internet as well. You will also be able to quickly see recent and most popular files and folders, meaning you'll be more likely to be able to find what you are looking for in less time.

When will it be available?

Microsoft has already released what they call a Technical Preview of Windows 10. Anyone can sign up to download Windows 10 and install it on their computers. We would advise against this however, as this version is incomplete and there will be bugs and compatibility issues.

The company has noted that this current version is really for tech experts to install on secondary computers and test, so business users will have to wait! At the time of this article there has been no actual release date set for Windows 10, but you can probably expect it sometime in early 2015. Microsoft has also been quiet about the price, but rumors are circulating that it will either be free or affordable for users to upgrade to if they already have an older version of Windows installed.

Get ahead of the curve and find out what benefits Windows 10 can bring to your business, by dropping us a line first.

Published with permission from TechAdvisory.org. Source.

October 22nd, 2014

SocialMedia_Oct20_ASocial media has come to play an important part of an overall marketing strategy for many small to medium businesses. An essential component to any social media plan, regardless of the platforms you use, is the creation of content to post onto these networks. When it comes to content, many businesses tend to rely on 2-3 different types, which can get a little boring. To help, here are five types of content you should be sharing on social media.

1. Selfies

The 2013 "word of the year", according to the Oxford English Dictionary, has become so popular it's no mean feat to avoid it these days. Truth be told, the selfie is popular for a reason: It is a quick way to get people to engage with your content.

The key here is to know when to take a selfie for your social media sites. What you want are selfies that make your company look more human, for example a group lunch meeting or after-work game night that shows people having fun. When done in the right way, selfie posts can increase interaction. Just be sure to limit the number you post, as too many could lead to you being perceived as being too focused on your company and not your customers.

2. Inside looks

When we find a product or service we like, we are often curious to learn more about it. This includes learning more about the company that makes the products or services and how it operates.

If you have a growing fan base, why not create content that provides customers with an inside look at some aspect of your business. Take pictures of your office, videos about how your products are made, or perhaps write content about how certain services are created and delivered. Basically, try to come up with content that gives people an inside view of the company.

The reason this type of content works is because it often gives customers a deeper understanding about a business, and creates a closer connection to the products and services. If you can increase overall attachment, you can increase the chances that customers will interact with content, stay loyal to your brand, and even share information about your company or recommend you.

3. Quotes

Famous quotes can be a great way to get a message across in a strong way. If for example you are hosting a Thanksgiving party, or Halloween party, adding a themed quote to your post could be a great way to encourage social media users to interact with it.

Also, if you can find quotes that are relevant to your industry, you could post these whilst asking for opinions or to further a point you're trying to make.

4. Fill in the blanks

While this may sound a little simple, posts that ask your audience to fill in a blank can be a great way to drive engagement while giving your customers a chance to tell their own story. For example, if you are a bakery who produces well-known donuts, asking a question like: "The first time I had this donut was _." could be a good way to inspire customers to interact with you.

5. Videos

One of the more drastic changes many social media sites like Facebook have implemented in the past couple of years is a feature that automatically plays a video when someone pauses on it while scrolling. While not fully welcomed by all users, this move has actually led to the number of video views increasing by as much as two times.

While creating a video because everyone else is, is a bad idea, if you have content that you know can be turned into a useful video e.g., a how-to video, then this could be a great way to reach your target market in an interesting way.

If you are looking to learn more about how you can leverage social media in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
October 16th, 2014

VoIP_Oct13_AWhen looking at a new VoIP system, or even upgrading an existing one, there are a number of factors you need to take into account if you want to get the best solution possible. One of the most essential aspects you should look at is Quality of Service, or QoS. If you can't get a guaranteed QoS you could see performance and call issues. To help, here is a quick overview of QoS and questions you should ask any provider.

What is QoS?

When you hear VoIP providers or IT experts talking about Quality of Service what they are referring to is the overall performance of a VoIP system or network. This performance is usually measured by what the end-users think of as the system's performance and by looking at other statistics like bandwidth use, transmission (call) delay, error rates, etc.

Why is it important?

QoS is not just used for VoIP systems, in fact it has been something even traditional phone providers strive for. Think back to your original landline service, chances are that 99% of the time call quality was perfect, or near perfect. This is because traditional phone network providers invested in physical networks and connections that offer high QoS, all of the time. If you switch from one provider to another, there is a good chance that quality doesn't change.

With these well established physical networks, you are going to have to pay more though. Most traditional phone systems are more expensive than VoIP, because the network providers have to physically maintain their transmission network (phone lines, switches, etc.). This high-maintenance cost is also the reason why there are only a couple of phone providers in your area - it's just too costly for small companies to launch a traditional phone network.

The Internet, more specifically broadband connections, have enabled VoIP and therefore lead to a high number of VoIP providers, largely because you don't need to own the transmission network (in this case the Internet) to launch a VoIP platform. Because of this, the QoS amongst providers varies drastically.

What this means for you is that you should be taking a provider's QoS into account when looking for new VoIP systems. To help you ensure that you are getting the best possible, here are three questions you should ask each prospective provider:

1. How much of the network infrastructure your system uses do you own?

Almost every VoIP provider will rely at some point on public Internet in order to transmit their services. Essentially, the less infrastructure a company owns, the higher the risk that quality will be lower. Conversely, using more public systems means lower prices, so it really is a trade off you need to think about.

For businesses that rely on phone systems, one of the best options is to look for facilities-based providers. These companies own all, or most, of the network that carries VoIP calls and can therefore offer better services and quality.

2. How much traffic will run over public Internet?

This answer will vary amongst providers. Some of the most popular solutions amongst really small businesses and home users like Vonage will use almost 100% public Internet for their traffic. Other companies will use a mixture or public and private networks, often using public for more affordable services and private for high-end users.

For example, cable providers who offer VoIP calling will often use public Internet to carry lower-level traffic, while high-end business plans will often run on private networks. The reason to ask this question is because traffic that goes over public Internet networks will be subject to bandwidth sharing. If there is a high demand for bandwidth in the general area, call quality may drop.

3. What level of quality can you guarantee

Good providers will be able to guarantee a QoS that is comparable, or even better, than traditional networks. This is especially important for businesses who are looking to switch to a full VoIP solution. What a provider should do is run a few tests on your network and then give you a quality assurance. If it is too low, then look for another provider.

Want to know more about how VoIP can benefit your business? Get in touch with us first.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
October 15th, 2014

BusinessValue_Oct13_AMobile technology like phones and tablets has become essential for businesses of all sizes. If you have a smartphone or tablet, you are not only more mobile, but can also be more productive. While these devices are being integrated in higher numbers, it really is the apps that enable users to do more. The question many business owners ask however is what apps should they invest in if they want to be able to attend to business on their device. Here are five types of apps you should have on your device.

1. File creation, management, and collaboration

Many small to medium businesses are implementing cloud-based document systems. These systems enable easy file creation, storage, and collaboration between users in the office, coincidentally they also have mobile apps.

If you have cloud-based document systems like Google Apps or Office 365 in your office, it would be beneficial to install the mobile apps for the system that you use. The reason for this is because the mobile apps have the same functionality as their Web-based versions. From your device you can access files, create new ones, share them, and even edit files which means you can be productive on the go.

2. Lists

A good lists app can go a long way in helping to keep you organized. From creating a daily to-do-list to creating a list of long-term tasks or goals, you can create lists when you think of them and easily sync them with other devices and even colleagues.

Lists apps also help because we often come up with things we need to do while away from the office. Because our mobile device is always with us, we can simply add it to an existing list, or create a new one. No having to track down paper that may be lost, or trying to remember things.

While there are many list apps out there, one of the most useful is any.do which allows users to create both work and personal lists and share them with other users. Wunderlist is also great, as it allows users to create lists with sublists and even assign tasks to other people.

3. Notes

Like a list app, a good note app is essential. If you come up with an idea outside of the office, you can jot it down and have the note sync with other devices for action when you are back in the office. Apps of this type are also useful in meetings outside of the office because many of them allow users to record conversations and even add notes quickly. So, if an important idea comes up or is talked about it is recorded and not missed.

Some of the best Notes apps include Google Keep which syncs with your Google account and allows you to quickly create notes. If your office uses Microsoft Office, or Office 365, the best choice would be OneNote which can sync with your Microsoft account, bringing notes to any system. For those who want a powerful notes suite, the best option is Evernote, which works on almost every system and Web browser.

4. CRM

Customer Relationship Management (CRM) tools have become one of the most essential ways for business owners and managers to manage their relationships with their customers. Companies that have integrated a CRM solution have found that overall satisfaction and customer retention has improved.

Because these solutions allow you to quickly view customer data (e.g., contact information, sales history, etc.) it makes sense for mobile apps to be created for anyone working out in the field. In fact, most CRM solutions now have mobile apps that allow you to access customer databases from any mobile device. If you have a CRM solution, especially a cloud-based one, it is worthwhile checking with your provider if there is a mobile app too.

5. Communication

When out of the office, you need a way of keeping in touch with those back at base, or other employees who may also be out of the office. While email is usually enough to cover most communication needs, there are times when you need something more immediate. That's where apps like Google Hangouts, iOS Messages, Microsoft Lync, and even Facebook Messages can help. These chat-oriented apps enable communication wherever you have a data, or Internet, connection.

Beyond this, there are a wide number of VoIP solutions that offer mobile apps. When you install these on your device, you can turn your mobile into your office phone which will function exactly like your desk-based phone. This makes it easier to keep in touch with the office, so be sure to ask your VoIP provider if there is a mobile app you can install on your device.

If you have a favorite business app, let us know. And, if you are looking for a way to increase the value your business can provide customers, contact us to learn how a mobile solution can help.

Published with permission from TechAdvisory.org. Source.