Carrollton Dermatology Associates
Dr. Thomas H. Lamb, MD.
Brighter Image, Inc.
RA-Lin and Associates
North Georgia Turf, Inc.
In business, as in life, we constantly try to make predictions about the future. How will sales be next year if we implement a new procedure? What will the weather be like for the annual staff event next week? It's no surprise then that businesses of all sizes have started to embrace the idea of predictive analytics. However, many business managers are unsure as to exactly how to work with this form of analytics effectively. To help, here is an overview of the three main components of predictive analysis all business owners and managers should be aware of.
Together, these three elements of predictive analytics enables data scientists and even managers to conduct and analyze forecasts and predictions.
If you want predictive analytics to be successful, you need not only the right kind of data but information that is useful in helping answer the main question you are trying to predict or forecast. You need to to collect as much relevant data as possible in relation to what you are trying to predict. This means tracking past data, customers, demographics, and more.
Merely tracking data isn't going to guarantee more accurate predictions however. You will also need a way to store and quickly access this data. Most businesses use a data warehouse which allows for easier tracking, combining, and analyzing of data.
As a business manager you likely don't have the time to look after data and implement a full-on warehousing and storage solution. What you will most likely need to do is work with a provider, like us, who can help establish an effective warehouse solution, and an analytics expert who can help ensure that you are tracking the right, and most useful, data.
Using data that has been collected from various customer touch points - say a customer loyalty card, past purchases made by the customer, data found on social media, and visits to a website - you can run a regression analysis to see if there is in fact a correlation between independent and dependent variables, and just how related individual independent variables are.
From here, usually after some trial and error, you hopefully can come up with a regression equation and assign what's called regression coefficients - how much each variable affects the outcome - to each of the independent variables.
This equation can then be applied to predict outcomes. To carry on the example above, you can figure out exactly how influential each independent variable is to the sale of product X. If you find that income and age of different customers heavily influences sales, you can usually also predict when customers of a certain age and income level will buy (by comparing the analysis with past sales data). From here, you can schedule promotions, stock extra products, or even begin marketing to other non-customers who fall into the same categories.
As a business owner or manager you are going to need to be aware of the assumptions made for each model or question you are trying to predict the answer to. This also means that you will need to be revisiting these on a regular basis to ensure they are still true or valid. If something changes, say buying habits, then the predictions in place will be invalid and potentially useless.
Remember the 2008-09 sub-prime mortgage crisis? Well, one of the main reasons this was so huge was because brokers and analysts assumed that people would always be able to pay their mortgages, and built their prediction models off of this assumption. We all know what happened there. While this is a large scale example, it is a powerful lesson to learn: Not checking that the assumptions you have based your predictions on could lead to massive trouble for your company.
By understanding the basic ideas behind these three components, you will be better able to communicate and leverage the results provided by this form of analytics.
If you are looking to implement a solution that can support your analytics, or to learn more about predictive analytics, contact us today to see how we can help.
Have you ever been working with a list in Excel and had to combine more than two cells into a new cell? The seemingly easiest way to do this is to copy the contents from both cells and paste them into the new cell, then edit them for spacing. But, did you know that there is actually a formula called concatenate that you can use to combine contents and display this in new cells?
The problem is, there will be no space inbetween the letters or numbers, so you will need to edit the formula to read:
The double quotations with a space in between them tells Excel to add a space to the cell in between the contents of A2 and B2.
If you have more than two columns you would like to combine, then simply add a comma after each cell. If for example you have three columns (A1, B1, and C1) you would enter the formula:
=CONCATENATE(A1 " ",B1 " ",C1) in column D1.
The only problem is, there won't be a space between the content. To add a space, you can edit the formula so that it reads:
Note the space between the two quotation marks. This tells Excel to add a space between the contents of A2 and B2.
Once you have the base formula on one cell, you can press the small box at the bottom of the cell and drag it down the row so that the other information can be quickly compiled. This makes it much easier than having to copy and paste the content individually. And, If you would like to learn more Excel tips, contact us today. We can save you valuable time and resources.
With smartphones playing a larger role in today’s daily business, the need to recharge them while you are on the go increases. And when you’re nowhere near your charger, that public charging kiosk can look pretty promising. But what you might not know is that common traits in smartphone hardware and software design makes recharging phones through public chargers prone to juice jacking. If you're not sure what that is then let’s find out and also discover how you can avoid juice jacking too.
The attack can be as simple as an invasion of privacy, wherein your phone pairs with a computer concealed within the charging kiosk and information such as private photos and contact information are transferred to a malicious device. However, on the other hand, it can also be as invasive as an injection of malicious code directly into your phone. According to security researchers at this year’s Black Hat security conference, your iPhone can be compromised within one minute of being plugged into a harmful charger.
Exposure to a malicious kiosk can also create a lingering security problem even without the immediate injection of malicious code. Once a device is paired to a computer, it can access a host of personal information on the device, including your address book, notes, photos, music, sms database, typing cache, and even initiate a full backup of your phone, all of which can be accessed wirelessly at anytime.
You undoubtedly use computer monitors daily, whether at work, at home or both. So, you know that they are available in a variety of shapes, designs, and colors. What a lot of people might not know is, based on the technology used to make them, they can be broadly categorized into three types commonly used today.
While CRT monitors can still be found in some organizations, many offices have stopped using them largely because they are heavy, bulky, and costly to replace should they break. While they are still in use, it would be a good idea to phase these monitors out for cheaper, lighter, and more reliable monitors.
The advantages of LCD monitors include their compact size which makes them lightweight. They also don't consume much electricity as CRT monitors, and can be run off of batteries which makes them ideal for laptops.
Images transmitted by these monitors don’t get geometrically distorted and have little flicker. However, this type of monitor does have disadvantages, such as its relatively high price, an image quality which is not constant when viewed from different angles, and a monitor resolution that is not always constant, meaning any alterations can result in reduced performance.
The advantages of LED monitors are that they produce images with higher contrast, have less negative environmental impact when disposed, are more durable than CRT or LCD monitors, and features a very thin design. They also don’t produce much heat while running. The only downside is that they can be more expensive, especially for the high-end monitors like the new curved displays that are being released.
Being aware of the different types of computer monitors available should help you choose one that’s most suited to your needs. Looking to learn more about hardware in today’s world? Contact us and see how we can help.
Many people wonder why it’s necessary to perform business impact analysis (BIA) when they’ve already invested a large amount of time on a risk assessment. The answer is simple: because the purpose of a BIA is different, and wrong results could incur unnecessary expenses or create inadequate business continuity strategies. To that end, let’s take a look at five tips for successful business impact analysis.
Have you ever looked at images and visuals posted by businesses and users on Instagram? While many users take photos using their mobile devices, there are many images that simply look way too good to be taken with a phone camera, especially the ones without filters. Many business owners want to know how they too can take quality images like these too.
If you have one of these cameras and are looking to create high-quality images for Instagram, or any other social media site, you may be slightly confused as to how to get the images onto the platform - especially since many of us use this via the mobile app. To make uploading a little easier, here is a brief guide detailing how to get images from your digital camera onto Instagram.
When your images have been transferred to your computer, you are likely going to want to process them a little bit. This is especially true if you have a DSLR or other high-end point-and-shoot which takes RAW images. These can be quite large and are not compatible with Instagram.
Most images taken with a camera are quite large in size, so you are going to need to use an image editing program like Adobe Photoshop, or free tools like Pixlr to process them. What you are looking to do is to crop your images so that they are square.
If you are used to the advanced photo editing features, then do your edits before cropping. When you crop your images you should crop or resize them so that they are 640X640 pixels. This is the size of all images taken using Instagram's camera app.
Also, be sure to save the images as JPEGs, as this is the image format used by most smartphone cameras.
When you have processed and edited the images to your liking, save the images here. Try using an easy to use file name like the date and a letter or note so you can easily tell which images are which, so you know which to use.
For users with iPhones, you can open iTunes and click on your device followed by Photos. Then select the box beside Sync photos from. Select the file you created in the step above and then Sync to transfer the images over.
For users with Android devices, plug your phone into the computer and drag the folder you created in the step above into the Photos folder of your Android device.
For Windows Phone users, plug your device into your computer and open My Computer on your desktop. You should see your device listed in the window that opens. Open the file system for your device and drag the image files you created above into the Photos folder of your phone.
If you choose to use the cloud to transfer your files, use the operating system's cloud (e.g., iCloud, Google Drive, or OneDrive) to upload the files. Just be sure to use the same account as the one on your phone.
If you would like to learn more about using Instagram to share your images then get in touch and we will show you the advantages of the bigger picture.
VoIP, or Voice over Internet Protocol, has become one of the main forms of voice communication used in businesses of all sizes. Because the system uses an Internet connection, many companies often experience decreased costs while being able to do more with than they could with their traditional phone line. While almost every business can benefit from VoIP, there are a few important issues businesses who are considering switching over should be aware of.
What you will most likely need is to install a few extra components such as an adapter that supports T38 protocols. The T38 protocol was developed specifically to change analog fax signals into a digital that can then be sent via VoIP.
Therefore, if you use fax machines in your office, you should be sure to ask potential providers if their systems support faxing, and if your machines will be supported, or if there are any extra components needed.
If this is not the case, you may need to upgrade to a more modern alarm system. We strongly recommend checking with both the alarm provider and your VoIP provider if your alarm systems will still work.
It can be tough to figure out if your broadband connection will support VoIP, but you can test the connection before you agree to purchase it. Asking a potential provider for help testing your line would be a good idea. Should your connection prove to be too slow, then you will need to contact your Internet Service Provider in order to upgrade your speed.
We offer VoIP solutions, so if you are looking to learn more about VoIP in your business, and would like to avoid the common mistakes made by others, contact us today to learn more about how our expertise can help.
It seems like nearly every week, and in some cases nearly every day, there is some security breach announced. The vast majority of these assaults tend to revolve around online user accounts, where password, account information, and even usernames are stolen. Over the years, there has been a general trend where the number of accounts breached or compromised is growing, and in early August news broke about possibly the biggest breach to date.
According to Hold Security, the company that uncovered these records, the information comes from around 420,000 sites. What is particularly interesting about this particular attack is that such a wide variety of sites were targeted when compared this with other attacks which tend to either attack large brand names or smaller related sites.
Botnets are a group of computers infected by hackers. When the hackers establish a botnet, they attack computers with weak network security and try to infect them with malware that allows the hacker to control the computer. If successful, users won't even know their computer has been hacked and is being used by hackers.
Once this botnet is established, the hackers essentially tell the computers to try to contact websites to test the security. In this recent case, the computers were looking to see if the websites were vulnerable to a SQL injection. This is where hackers tell the computers in the botnet to look for fillable sections on sites like comment boxes, search boxes, etc. and input a certain code asking the website's database to list the stored information related to that box.
If the Web developer has restricted the characters allowed in the fillable text boxes, then the code likely would not have worked. The botnet would notice this, and then move onto the next site. However, if the code works, the botnet notes this and essentially alerts the hacker who can then go to work collecting the data.
So, it is a cause for concern. However, you can limit the chance of hackers gaining access to your information and a website's information.
To be safe, change all of your passwords. This also includes passwords on your computer, mobile devices, and any online accounts - don't forget your website's back end, or hosting service. It is a pain to do, but this is essential if you want to ensure your data and your website is secure from this attack.
In many countries around the world, businesses are required to meet the needs of all employees. For able-bodied employees, one system will usually be able to meet needs, but disabled employees may have different requirements. Therefore, businesses should ensure that they develop an accessible technology plan.
To that end, it is a good idea to develop a plan on how to implement accessible technology. To help, here are five steps you could take:
What you are looking to do is to figure out how this form of technology will fit with existing systems and increase overall operating effectiveness. From here, you can define the overall objectives, budget, and vision for the plan.
When looking at both the needs and existing systems you can work to come up with an overall set of requirements, along with a general priority. For example, will you need to modify existing computers or purchase new ones?
The key idea here is that you need to figure out exactly what you need.
It is also be a good idea to train your employees who will be using the systems, and the team who will be managing the systems.
This can be a time consuming and potentially costly step, especially if you neglect it. We strongly recommend working with a company like ours, who can help manage your solution and ensure that updates and any necessary changes are implemented when they are needed, and that should needs change, systems are subsequently updated to meet the new requirements.
If you are looking to implement accessible technology in your business, contact us today to see how we can help.
Since its release, Facebook has gone from a college-only network to international site that connects millions of people. With more than half of adult users having more than 200 friends on average, our News Feeds have become a highly congested and constantly changing collage of stories and posts. Many of these posts are links to articles that we find interesting. While we would love to drop everything and read a particular link there are times when this isn't possible. To help, Facebook has introduced the new Save feature.
While this feature is similar to various apps like Pocket and Readability, which allow users to save content on the Web to read later, Facebook's version goes a little deeper. In a blog article announcing the feature, the company noted that the Save feature allows users to, "Save items like links, places, movies, TV and music."
Let's say you are at work, and during your break you quickly check Facebook. You come across a post where your friends have shared a link to a restaurant's Facebook Page. If you don't have time to visit the page right at that moment you can save it to view later.
While this feature will prove useful for many users, it is worth noting that when you save content, e.g., an article, you will need to have an Internet connection to access it in the future. Knowing Facebook however, they may integrate a feature like this in the future.
When you click on Saved you should see a new screen open with the content you have saved. It will be divided into different types including: