Carrollton Dermatology Associates
Dr. Thomas H. Lamb, MD.
Brighter Image, Inc.
RA-Lin and Associates
North Georgia Turf, Inc.
Since the wide adoption of social media, and even before, companies with an online presence have been taking steps to develop their own content that 'fans', customers and even friends can interact with. By creating content that users share, you can increase the reach of your company, which could ultimately increase sales, turnover and profits. The question is, how exactly you get your content, especially articles, shared.
In order to help, we scoured the Internet and found a great article over at OK Dork, which was written by the content masters at BuzzSumo. This article listed things you can do to increase the shareability of the content you produce. While it is quite a long article, we found there were some great tips worth talking about here. In order to make things a little easier, we have split this article into two parts. Here are the first five tips you can leverage to increase the reach of your content, and more specifically the blog articles you create:
The main reason for this is because there are fewer long-form article creators out there, and there is a demand for higher quality, well researched and well-written articles. Sharing this type of content generally adds some depth to a posting which can create a more involved and sustained dialogue.
You might want to mix it up to increase shareability by creating some articles which follow this longer style approach. You could try writing shorter articles on a regular basis, for example, with a 2000 word article say once a month.
With longer content visuals not only serve to draw the eyes of the reader and break up content to keep the reader engaged. For shorter pieces, an image can attract initial attention and give the reader some an idea about what the subject of the content is.
The key here is to include visuals with every piece of content. Make sure that the image relates to the content and is interesting enough to capture attention, enough that users will want to share what they see and read.
As per the point above, try to have a visual with every piece of content. If you are an avid Twitter user, try coming up with titles or overviews that are 100 characters or less. This will leave room for a link on Twitter to the content. If social media users likes the content, and there is an image too, chances are higher that they will share it via Twitter.
The other emotion to capitalize on is selfishness. Take a look at your Facebook News Feed and we guarantee that you will see a ton of quizzes shared by people. These quizzes are usually something like "What TV character would you be?, or "What's your dream job?", etc. While entertaining, these quizzes appeal to our more narcissistic sides. They provide little to no value to your followers, but they can be fun and help social media users establish an identity which they can compare with others trying out the same 'test'.
You can also try to create articles that challenge normal assumptions or are opinion pieces on relevant hot-button issues. The spark of debate that the content ignites is sure to attract interaction with comments and sharing, and you can also keep interest going via social media.
What this tells us is that readers generally prefer content that can:
Next month we will reveal five more tips to enhance content sharing. In the mean time, if you have any questions about creating effective content or on social media, contact us today.
In today's business environment, technology is an integral part of business operations. The problem many business owners and managers face is that technology can be difficult to manage; often requiring a significant investment and specialized team to maintain and run it. This can be prohibitively expensive too for many small businesses, but it doesn't have to be, especially if you work with an IT Partner or Managed Service Provider (MSP).
In other words, an MSP is essentially your IT department. If something technology-related breaks, they help fix it. If you need an app devised or want to upgrade hardware and software, or take a look into virtualization, they can often help in these complex areas too. Many of these organizations act as your business partner to help increase the effectiveness of your business operations, and achieve your overall goals.
While for some small businesses having a knowledgeable tech person look after the IT on top of their main job works, the chances are high that they aren't planning for a future in IT and may not be able to carry out complicated upgrades or even ensure that your systems are secure beyond the current environment. This can undoubtedly lead to increased problems in the future, which are likely not going to be fixed.
Instead of hiring a full-time IT staff member, you could look into using an MSP who can offer the same services, but at a fraction of the cost. This allows your employees to focus on their main roles, while also allowing you to rest easy knowing that your IT demands are being adequately taken care of.
Complexity aside, all technology will eventually break. When it does, you need to factor into your budget resources to make replacements and repairs. If the technology incorporated into your business is constantly experiencing problems there is a good chance this is having a negative impact on profits and productivity.
By partnering with a quality MSP that looks after your technology, you can be assured that a team of experts are running your technology and systems efficiently and that you are able to meet IT demands and scale to meet future needs. Decreased maintenance and replacement costs can help improve your overall productivity and even profits.
When the pressure is on important issues may not be addressed and corners may be cut in order to meet current demands. This can lead to increased costs and problem issues down the road, resulting in an even more overwhelmed Technology department.
The great thing about quality IT partners is that you often don't have to outsource all of your IT needs to them. If, for example, you have an employee who is a whizz with building computers but does not have the time to oversee the whole of your technology needs, then outsourcing some functions can free up their skills or allow them to work more effectively in their main roles.
Most IT partners offer their services on a flat-fee, monthly basis. This makes it easy for companies to budget for technology. The upside to this is that while your budget is predictable, overall costs and overheads are often reduced because your systems are kept in better working order and will last longer.
Do you update a server, or look for a new email solution first? And in what order do you need to implement updates? It is not always obvious what the answers to these questions are, especially when everything seems urgent. If you outsource the management of your technology, the companies you partner with can take the time to get to know your company's needs and demands and prioritize. This will make your organization more efficient and better able to reach business goals.
If you are struggling with technology in your business, contact us today to see how as your IT partner, we can work with you to ensure that your technology is working for you.
Business owners often have more than one role, overseeing many different aspects of the day-to-day operations at once. A possible problem that can arise though is that they may not be experts in every area which can cause confusion or issues. Take for example Web design - business owners might know what they want their pages to look like, but lack the ability to effectively communicate their ideas to Web designers. The best way to get what you want is to speak the same lingo and learn some popular Web designer terms.
Here are 20 of the most used Web design terms that could help you communicate effectively with designers and developers about what you want from your website:
The website is one of the most important marketing and branding tools a small business can utilize. Potential and even current customers visit business websites looking for information and will often judge whether they will purchase from this point. That means that your site needs to be designed properly. In order to achieve this it pays to be aware of the common mistakes businesses make when designing their corporate website.
The business value of a business website is that it creates a solid online presence and boosts your brand image and market reach. Even if your business is not Internet based, a website can be used to create a certain impression and ultimately contribute to your bottom line. The key is to make sure you create the best impression. Here are six of the most common mistakes businesses make with website design:
Once you have a defined target market you can then take time to build your site for your market. For example, if the majority of your target market uses mobile devices to browse the Web you should take steps to design your site so that it is viewable on mobile devices.
You should also determine what you want visitors to do on your site. Some companies want them to click through to another site, while others want them to sign up. By defining how you want your visitors to interact you can then develop your content and design around this.
Busy or flashy websites with lots of animations or large amounts of text also usually don't scale all that well. So, when someone looks at your site on a mobile device they will likely find it too hard to navigate and leave, which is counter to what you are trying to achieve.
Instead, aim for a website that is simple and clean. Important information should be quick to find and read and it should be clear who you are, what you have to say, and what you want the visitor to do.
The best calls to action stand out from the content, drawing the reader's eye and hopefully inspiring them to click. They should also be clearly written, simple, and direct. e.g., 'Call us today!' or 'Download now!'
What you should do is condense down your content so that it only states the most important information. Tell the reader what your product or service does and provide a few of the most important benefits. What you are looking to do is develop enough interest so that visitors to your site will click on the call to action and connect with you.
If you have the time and profits, creating a more visual site where you showcase the products or show how you can help in a short video may lead to higher engagement and possibly higher customer conversions. Take a look at the popular software and service sites like Dropbox, Microsoft, and Google. The content is highly visible and simple, yet provides just enough information so the user knows what the service is and what they are expected to do.
It is advisable to periodically update your site's design and content to reflect current trends; making it more modern. Another related aspect of your content is that you need to ensure that your content is up-to-date. If you are hosting a contest and put the information on your site, you should make sure to take it off of your site, or update it when the date passes. It looks a little unprofessional to have content that is still talking about 2012 or even 2013.
If you are looking to boost your website's design contact us today. We can help!
There are many ways businesses can improve not only their value but how they connect with their customers. Sure, having a website is a great step, as is having a social media presence, but you need to produce quality content to post on your site or profiles in order to get people to keep coming back. One of the best ways to do this is with blogging.
If you're looking to get people more involved and connected with your company, spread your brand image and message, and perhaps establish your company as an industry leader, then blogging might just be the answer.
There is little doubt that companies that blog effectively do see an increase in overall value. That being said, it can be a challenge to develop and maintain a successful blog.
Here are 7 tips for businesses looking to start a blog or develop an existing one into a more successful platform:
Take a minute to establish who your target audience is, such as your average customer. Pick some basic characteristics that cover the majority of this group. Focusing on who you are writing articles for can make writing not only easier but more relevant and effective.
Many of the most successful business blogs choose blog topics based on their services or products and news. The key is to select topics based on what you think your audience will find useful or interesting. You might not want to spread your blogs over too many topic areas as these can be hard work to cover on a regular basis. About 4-8 is a good amount to aim for.
What you are striving for is consistency. You should be writing and posting a new article at least once a week, or more. If you establish a calendar based around your topics you will find it easier to write content on a regular basis and soon it will become a natural part of your weekly tasks.
Instead, focus on what your audience would like to read. Often the most successful articles are those that answer common questions asked by clients, or talk about how a product or service can help a client. Other articles could be related to your products rather than directly about them. For example, if you own a coffee shop then writing about food that goes well with coffee might be an interesting blog idea.
Personal opinions can provide an interesting perspective and many readers find these types of business blogs refreshing. However, you do need to be careful of ostracizing those who might not agree with you or putting people off with negative blogs.
To that end, keep articles on the shorter side - around 500-1,000 words. Use shorter sentences and headings like H3 and bold to separate content and make it more scannable. Writing a longer article? Split it into two, three or even four parts. This helps drive interest to return to check out the new parts when they are posted.
Many writers also find success in contributing, or writing a blog for other websites. This helps not only spread your ideas, content, and company name, but can also help find content for your blog as other writers contribute to yours. Try contacting friends and colleagues to see if they would like you to write a post for their blog.
If you are looking to launch a blog, contact us to see how we can help.
In this digital age it has become important to not only have an online presence but to create one that is active. In fact, many of your customers probably expect that you can be found online so you will need to be as visible as possible online. This means a business website and involvement with social media and even blogging. The question many business owners ask is whether a blog has any real value.
A blog, a portmanteau of Web log, is usually a page on a website where authors post written articles. The content, usually called a post, can be incredibly varied, from along the lines of a journal style to breaking news or even thoughts and opinions to open up debate.
Business blogging is the act of creating content that is related to your business. The topics are usually narrowed down to relate to the products or services you provide. For example, you are reading this post on our blog, which largely focuses on technology in business. The vast majority of business blogs are not profit oriented (the company isn't out to make money directly from their blog articles) and is usually a part of their marketing plan.
Even if your site effectively explains what your business does, search engines generally look kindly on websites that are active. It is incredibly hard to keep re-writing your website, so one of the best ways to fix this is by blogging. When you create a new blog post, a new page on your website is usually indexed - added to the site structure, kind of like the index at the back of textbooks. This activity tells search engines that your website is active. Active websites will usually show higher in search results.
Blog articles are also great to share on social media services. By sharing content with your existing customers there is an increased chance of your name and profile being seen by people who aren't your customer yet but could be in the future.
If you have more people seeing your content in different places - search results, social media, etc. - you should see an increase in overall traffic to your website.
As many people do this research online, it can be a challenge to establish your company as the expert in your field. Your blog can be the perfect tool to establish your company as a go-to expert. If you answer common questions and provide tips, there is a higher chance that your articles will be regarded as helpful and having potential customers contact you. What this means for you is an increased chance of conversion.
If your posts get a fair number of shares, comments, etc. there is a good chance that search engines will begin to show it higher in results. What this means for you is that the post will continue to be seen in results for a of couple weeks to months or more, depending on keywords, etc. This translates to longer visibility, and a higher chance of traffic and leads in the future.
Of course, not every post will be a smash hit and bring leads pouring in, but an active blog that produces good content could prove to be of great value to your business. It will take time, but most bloggers do see increased payoffs.
Looking to learn more about blogging? Contact us today to see how we can help.
Technology has become one of the most important concepts that businesses rely on in order to do almost everything. Over the past decade or so, some form of advanced technology has made its way into nearly every business function and drastically improved the way we communicate and work. As we enter 2014, all eyes are on the horizon, looking into what the year will bring in terms of tech developments.
Here are five tech trends small to medium business owners and managers should keep their eyes on for 2014.
The biggest evidence that supports this claim is the inclusion of newer, faster BlueTooth standards in both iOS and Android updates. These updates allow devices like phones and tablets to connect to existing wearable devices like fitness bands and wireless headphones.
What this means for businesses is a potential increase in the number of devices connecting to networks, such as from employees bringing devices into the office. Companies will need to look back at their mobile device policies to ensure that their systems remain safe. Concerns aside, these devices could pose a new way to interact with customers or even to create different, engaging content.
It really remains to be seen as to how businesses will benefit from this type of tech, but there is a good chance that many companies will find a productive use for it.
Because of its prevalence and increased use, it's difficult to actually completely avoid the cloud. Many have started to realize this fact and we think 2014 will see an increasing number of business owners begin to change their views on the cloud. They will start educating themselves and looking for systems that really meet their needs instead of simply picking one that everyone else uses.
This change of view, and increased education will likely lead to an increased adoption of cloud systems. This will be due to strategic decision-making rather than because business owners feel they simply need to be in on the cloud. This also likely means that many cloud providers will become even more transparent and likely more willing to help customers by creating systems that are truly useful to small businesses.
Overall, this should lead to more ads being shorter, visually forward; essentially easily digested by mobile viewers. Beyond that, businesses of all sizes will start to pay attention to mobile related data, distinguishing mobile users from desktop users, and looking for ways to cater to both crowds through different campaigns.
In order to make it more difficult for accounts to be hacked, many of the larger companies like Google, have introduced two-factor authentication which requires users to enter a password and another form of information, usually a PIN number sent to a mobile device.
In 2014, it is highly likely that we will see an increase in the number of services that offer this form of authentication. What this means for many businesses is increased security, which should be welcomed.
Many business owners will begin to question their existing technology and whether it really is giving them the best value possible and if they are using it effectively. Because of the largely complex nature of many systems, small business owners that take an interest in their IT will likely find that they struggle with managing and optimizing it. They will instead turn to an IT management partner who can help them find customized solutions.
While this isn't a new trend by any means, technology is becoming increasingly advanced and many companies are struggling. If you are looking to make IT more of a core business function, or would like to gain control of rampant systems please contact us today to see how we can help.
When it comes to marketing, companies have a number of methods and mediums they can use in order to reach their customers. One of the more popular, is to create and send out an email marketing campaign. While these email blasts can be an effective way to grow your company and better connect with your customers, there is a good chance your emails won’t reach your audience because they get blocked by spam filters.
If you are developing a new email marketing campaign, you need to first know a bit about spam filters. Because there are no set rules that all spam filter developers adhere to, you will notice that filters vary in how effectively they can block emails. Some filter nearly all spam while others filter only the most obvious spam messages. Getting past these filters takes trial and error but there are tips you can employ to succeed.
It is worthwhile looking at the coding of your email. Because some email scammers include hidden HTML or other coding that the recipient won’t see in an email, many filters are now set up to scan the code of an email as well. You should get someone who is proficient to either develop a cleanly coded email template you can use, or to audit the code to ensure there are no problems.
Beyond this, take a look at the actual content you are including in your email message. If you are including special offers, sales, and content that isn’t overly useful, there is a high chance that recipients will flag the email as spam, causing future communication that comes from you to be blocked.
The most successful emails tend to provide useful information like how the product or service can be used, updates from the company, and even industry-related articles. Basically, anything that drives interest and the desire in the recipient to contact you about the service you provide.
In an effort to cut down on spam, many email providers scan the subject line of emails for potential spam words. If these keywords are found, the email will likely be blocked. The challenging part about this, is actually figuring out which words will get through filters and which will cause an email to be blocked.
One of the best resources we have found is this article on Hubspot. In general, good advice is to avoid cliche, and words that have come to be associated with sales oriented talk or jargon e.g., price, cheap, and no fees. Avoid special characters, like ‘$’ and ‘!’ in the subject line, as many spammers use these to try to grab the attention of the reader.
In order to maximize the percentage of users who open your emails, clean out your subscriber list on a regular basis. Take a look for email addresses that have been deleted, or users who no longer work at the business. By auditing your subscriber list, you raise the chance that your emails will be opened and read by more recipients.
You should also look into the email addresses themselves. If you are sending an email to a general account i.e., firstname.lastname@example.org, you may not be actually reaching a real person, but an account that automates tasks instead. Try to send your email to individuals instead of general accounts.
Testing your email before sending it out to your audience will help in ensuring that your email makes it through spam filters. The best way to test is to look for a spam testing solution. These solutions allow you to essentially send the email to a number of different services and clients, before presenting you with a report on whether your email managed to get through to the main services.
You can test the email itself in different browsers. While many Internet browsers can render or show most emails, they will often render them slightly differently e.g., text will be bigger, or content may not expand to fit screen size. If the content looks weird to the viewer, there is a high chance that it will not be read and may be flagged as spam instead.
As you may or may not know, there are actually verification procedures that users who send bulk emails must pass. These various procedures essentially let the different email services know that you, as the sender, are a legitimate business and not a spammer.
Many of the bigger email service providers have set guidelines on their websites for bulk senders, so try looking on the Internet for the different guidelines. Some of the more general requirements include:
Of course, this can take time and some knowledge of how the Internet and email works, so one option is to work with an email expert who can help you set up your server or third-party platform so that emails from you will be verified. If you are looking for a way to make your email marketing efforts more successful, or to ensure that they make it through spam filters, please contact us today to see how we can help.
When it comes to adding value to your business and the products or services you offer, you often need to carry out research. From the marketing to the actual products themselves, it can be hard to figure out what your customers will respond positively to. For many companies, the answers come from conducting tests, with the most common type being A/B tests. But are these of any real use to your company?
A/B tests defined
The concept behind A/B testing is to release two different versions of what is being developed, to see which performs best. This can cover a wide variety of business processes from traditional direct marketing to websites and even email marketing.
A good example of A/B testing would be developing an email marketing campaign where two different versions of an email are sent out with the goal of getting people to visit a page on your website. Version A may have slightly different content and images from version B, and half of your list would receive A with the other half receiving B. You then track the responses and visits to your site to see which version has worked better.
The information gained from this type of testing can then be used to improve future email campaigns or products and zero in on what is really effective in getting clients to do what you want.
A/B tests can actually vary in purpose. The most common being testing the difference between two versions of the same idea. Other times version A is a current version, while B contains improvements and is sent out to gauge customer reactions to these new developments.
What benefits can a business gain from A/B tests?
Compared with other testing methods, A/B testing offers four concrete benefits:
It's cheap - While it may incur costs developing different versions, most of the time this is fairly minimal, with small differences between them. And, when it comes to testing, you can usually just split the groups in half, with no need to develop completely new groups for each version. Finally, when the test is complete and data has been gathered, it is usually not time consuming or costly. You can usually just decide to use the one that performed the best - with little need to invest in any big changes.
It can accurately measure performance differences - A/B testing makes it easy to measure performance differences between two options. You really just have to collect the relevant data and then compare the results. Beyond that, this type of testing makes it easy to measure the difference between two options, even if this is small.
It measures actual behaviour - During the development stage, it can often be difficult to accurately guess how products or different versions will fare when released to the public. By employing A/B testing, real customers are the ones who are testing, so you can better judge and see how your target market will react. This can go a long way in helping you create desirable products and services that will be well received.
It can resolve trade offs - When unsure about wording, strategy and outcomes you can conduct an A/B test to see which option works best. A good example of this is offering a coupon. Do you offer it in the email or do you put a code on your site? If you include this in an email, other customers may react negatively if they don't get the same discount. A/B testing can help you figure out what style works best, while minimizing problems.
When should they be used?
When A/B tests are used correctly, they can be a valuable tool in helping you add value to your business. That being said, they aren't great for all types of testing situations. In general, A/B tests are most successful when they are applied to projects with these three parameters:
There must be only one clear goal - A/B tests work best when there is only one goal or outcome to measure. For example, which version of an email gets the most clicks, or which page gets the most amount of visitors clicking on a 'call to action'. If you try to measure more than one goal at a time, the results can get complicated.
The outcome must be measurable - If you cannot measure an outcome easily from this type of test, then you likely won't be able to pick an option that works best. For example, it is difficult to easily measure satisfaction from A/B tests compared to what customers prefer.
Designs need to be complete - A/B testing works best when you have a complete, or near complete, product, email, etc. The key here is to conduct A/B testing and possibly make minor changes to implement the option that provided the better results. The options are viewed to then be the final version employed.
If your project meets these requirements, then A/B testing will likely be useful and could help you improve your business profitability. To learn more about harnessing and gathering data from these and other types of testing, please contact us today.
When it comes to marketing and PR, many companies have taken their campaigns online. These can vary from something as simple as a Google AdWords campaign promoting a product to a presence on social media services. There is one form of digital marketing that stands above the others - email marketing. When this is done right, it is a powerful marketing vehicle, yet many companies struggle to make it successful.
If you have been struggling with your email marketing campaigns, here are five helpful tips.
1. Sort out your contact database If you have had an email newsletter or marketing campaign for more than a couple of years you likely have a large or fair-sized contact database. A problem many businesses run into is that their contact databases are simply out of date. Emails are being sent to accounts that have been closed, or to recipients who have moved jobs. An out-of-date database can really hurt the effectiveness of email marketing.
It would therefore be a good idea to conduct a periodical audit of your database. Take the time to update information like names, positions, email addresses, etc. You should also look at how your database is organized.
Because of the varying nature of many email campaigns, it is highly likely that you will eventually develop email campaigns that target specific emails. If your database isn't segmented, it could be a nightmare to create effective campaigns. At the very least you should include information like the contact's:
There are a number of ways you can get people to opt-in including:
When developing a campaign take time to define the purpose, what do you want the recipient to do. From there, develop the content and layout around that purpose. Be sure to also define the type of people you want the email to reach because this will make it easier to define a recipient list from your database.
4. KISS Many email marketing initiatives fail because the company tries to include too much information or has an overly complex layout and sign up procedure. Try writing content that gets to the point and tells what the audience needs to know in a clear, concise and correct manner.
When developing the layout, aim for something that looks clean with ample white space and only essential information. Careful use of images and design should also drive attention to the most important content.
Beyond that, content should also be optimized for mobile devices. Because many recipients will deem your email marketing as non-essential, they may not look at it while at work. This means that they will likely look at it on their mobile device. If your content doesn't scale to fit smaller screens, this could lead to the reader simply deleting the email.
5. Don't be afraid to get some help Email marketing can get overly complex so, why not get some help? Try working with different email marketing providers to see what works for you, your content and what provides the best results.
By working with an email service like MailChimp or Constant Contact, you could drastically improve the effectiveness of your campaigns.
If you are looking for an email marketing solution contact us to see how we can help.